Forrest.com helping salon owners scale nicely in the SMB space, currently serving over 5,000

customers doing about 600 grand per month in revenue. That's just their SaaS piece. They're doing

call it 12, 13 million bucks in annual revenue when you add on their transactions and payments

component on top of that. That 600 grand per month is up from 420 grand per month just a year ago.

So about 53% year-over-year growth. They tried

premium, didn't work, ended up doing moving to a paid model about four or five years ago.

Again, now working nicely. 21 million raised to date. All the employees are actual shareholders

in the company, which I love, 170 of them based all around the world, mainly though,

in Dublin. Six percent annual logo churn healthy for a space that churns 12% per year just naturally.

Again, spending about 15 months of lifetime value on acquisition.

Hello, everyone. My guest today is Ronan Percival. He's the co-founder of Demonware, which

was a matchmaking service used in Call of Duty that was acquired in 2007. He then founded

Forrest on Evergreen Princi principles, which are building a company

to last for generations. Over 70 of the 150 employees are ordinary shareholders, not options.

Forrest is now serving over 5,000 salons and is the leading salon software company in Europe.

Ronan, are you ready to take us to the top?

Yeah. All right.

So you go from a matchmaking service used in call of duty to salons.

How the hell does that happen?

Yeah, good question.

We actually didn't initially plan on getting into salons, but I ended up getting a job

in a salon as a someone working the

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