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Mind Pump: Raw Fitness Truth

1592: The 30 Day Diet Experiment That Launched an Empire With Melissa Urban

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Health & Fitness, Fitness

4.8 • 12.6K Ratings

🗓️ 8 July 2021

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode Sal, Adam & Justin have a fascinating conversation with Whole30 co-founder Melissa Urban.

  • A traumatizing event that led to numbing her feelings with drugs. (2:17)
  • The moment the wheels fell off. (5:13)
  • What caused her to relapse? (9:02)
  • Why food and drugs are not that different. (12:12)
  • The challenges and process of changing your mindset. (14:49)
  • The importance of doing the hard work. (18:52)
  • The powerful transformative experience that sparked the Whole30. (20:50)
  • The impetus that sparked her first Whole30 experiment and the game-changing results that came from it. (23:33)
  • When did the transition happen from blog to business? (28:42)
  • The moment she recognized she needed a new approach to her training. (30:24)
  • How did she escape the CrossFit mentality? (36:40)
  • Coping with a rise of fame. (40:56)
  • The challenges of growing a business while going through a divorce. (42:33)
  • The pivotal moments that sparked an empire. (51:23)
  • What are the biggest misconceptions around the Whole30? (53:14)
  • A conversation around food accessibility, privilege, and race. (57:28)
  • What does the future look like for the program? (1:06:28)
  • What is her metric for success? (1:07:48)
  • Any pushback from the medical community? (1:09:43)
  • What is her least favorite part of having something so massive? (1:11:21)

Featured Guest/People Mentioned

Related Links/Products Mentioned

Transcript

Click on a timestamp to play from that location

0:00.0

If you want to pump your body and expand your mind, there's only one place to go.

0:06.0

MIND, MIND, MIND, MIND, MIND, MIND, MIND, with your hosts.

0:09.0

Salta Stefano, Adam Schaefer, and Justin Andrews.

0:13.0

You just found the world's number one fitness, health, and entertainment podcast.

0:17.0

This is Mind Pump, right?

0:18.0

In today's episode, we interviewed the founder of Whole30, Melissa Urban.

0:24.0

So Whole30 came onto the scene and exploded because it's an extremely effective way.

0:29.0

If figuring out how to eat for your body.

0:32.0

So in today's episode, we talked to Melissa and learn more about her.

0:36.0

A lot of people don't know if she's got a really interesting history at one point.

0:40.0

She was in a heroin addict.

0:42.0

So she kind of walks us through her story and then talks about how she developed the ultra successful Whole30 company.

0:50.0

So it's a great episode, great conversation.

0:53.0

By the way, you can learn more about her on Instagram at MelissaU.

0:59.0

So that's M-E-L-I-S-S-A, and then the letter U.

1:02.0

And of course Whole30 can be found at Whole30.

1:06.0

That's Whole30.com.

1:09.0

Also, this episode is brought to you by our sponsor, Forsecmatic.

1:13.0

Forsecmatic has the best mushroom-based supplements you'll find anywhere.

1:18.0

They use a dual extraction process to give you all of the active ingredients that you'll get in commonly used medicinal mushrooms like corniceps.

1:27.0

That's one of my favorites for athletic performance.

1:30.0

Or you can try Lyons main, for example, which is great for cognitive performance.

...

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