1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 1 December 2019

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’m an ambitious tech entrepreneur passionate about building projects which can create a real impact in our days, on a global scale and I firmly believe that I am leading one of those projects...

At the professional level and because of my current job, I like to define myself as a specialist in generalities that love to find synergies between the complementary areas of a startup and to be surrounded by people smarter than me.

Transcript

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0:00.0	Launched the company, a group back in 2014, helping farmers really measure five parameters on the farm so they can grow crops more effectively.
0:07.7	Currently, serve about 60 farmers that have deployed 120 of these kind of hardware measuring stations called Stukes.
0:15.1	They pay about $1,000 for the piece of hardware.
0:18.1	It costs Bruno $450 to produce.
0:20.0	He's looking at driving that cost down over time. And then once they install the hardware, they pay 200 euros or 220 USD per
0:25.9	year for the software. They're doing about 1,100 bucks per month right now just in the software.
0:31.2	Burning about 20 grand per month as they look to scale, they got about 800 grand from crowdfunding
0:35.2	campaigns, which is fueling and funding their team of 10 in Portugal as they look to scale.
0:40.2	Hello, everyone. My guest today is Bruno Fonseca. He is an ambitious tech entrepreneur,
0:45.0	building a technological solution, a technological solution for crop monitoring. Bruno,
0:50.8	are you ready to take us to the top? Yeah. Okay, what does that mean?
0:55.7	Technological solution for crop monitoring?
0:58.7	So basically, it's a technological solution, a very scalable one, basically to help farmers in two fronts.
1:08.8	Basically, we want to help farmers to monitoring their crops, water needs in the
1:14.1	more efficient way. And we want also to help them to monitor and to prevent some risk factors
1:22.4	like past diseases or fungus. So basically, these are two, these are our two value propositions.
1:31.1	And what is the technology do? So, so I'm a farmer, I sign up, I install, you call it the
1:35.7	stook sensor, I install the stuc sensor or stock sensor on my farm. Then what?
1:40.5	Exactly. So basically, we develop a very innovative sensor called STUC. So basically, it's a sensor that can collect, is an IoT device that can collect five different parameters, solar radiation, air humidity, air temperature, soil temperature and soil moisture.
2:01.6	So and then basis on that parameters, we build some algorithms exactly to allow our customers
2:09.6	using through the use of our app to understand exactly the water needs of their crops and also to prevent some and to build
2:20.5	some models to prevent some diseases.
	...

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