158 80/20 Sales and Marketing by Perry Marshall
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 19 January 2018
⏱️ 51 minutes
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Summary
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall
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https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall
Transcript
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| 0:00.0 | This is Perry Marshall, author of 80-20 Sales and Marketing, The Definitive Guide to Working Less and Making More, |
| 0:06.6 | and you are listening to the Marketing Book Podcast. |
| 0:10.1 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest |
| 0:16.9 | thinking in the quickly changing field of modern marketing. And now here's your |
| 0:21.8 | host Douglas B Birdette. |
| 0:24.0 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:27.0 | which was named by LinkedIn as one of 10 podcasts |
| 0:30.0 | that will make you a better marketer. |
| 0:32.0 | My goal for this podcast is to help us both discover new ideas about what's actually working |
| 0:37.0 | in the quickly changing field of modern marketing and sales. |
| 0:41.0 | Don't worry about taking notes. You can find links to everything |
| 0:43.4 | linkable in this episode's show notes at marketingbook podcast.com and if I can |
| 0:48.7 | recommend a specific marketing or sales book or some other helpful resource that I know of for whatever situation |
| 0:54.7 | you find yourself in please feel free to message me on LinkedIn and if we're not connected |
| 0:59.7 | there yet just send me a connection invite. And now on with the show. |
| 1:04.0 | Today we welcome Perry Marshall to the marketing book podcast |
| 1:08.0 | to talk about his book 80-20 Sales and Marketing, |
| 1:10.0 | the definitive guide to working less and making more. |
| 1:14.6 | Entrepreneur magazine says Perry Marshall is the number one author and world's most quoted |
| 1:20.3 | consultant on Google Advertising. |
| 1:23.0 | His other books include The Ultimate Guide to Facebook Advertising |
| 1:26.2 | and the world's most popular book on Google Advertising, |
... |
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