This is Darryl Weber, author of Brand Seduction,

how neuroscience can help marketers build memorable brands.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep off with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help us both discover new ideas about what's actually working in the quickly changing

field of modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable in this episode's show notes at marketingbook podcast.com and if I can

recommend a specific marketing or sales book or some other helpful resource that I

know of for whatever situation you find yourself in please feel free to message me on LinkedIn.

And if we're not connected there yet, just send me a connection invite.

And now on with the show.

Today we welcome Darry Darrell Weber to the marketing book

podcast to talk about his book Brand Seduction, how neuroscience can help

marketers build memorable brands. and many, many more.

He was Global Director of Creative Strategy at the Coca-Cola Company, where he oversaw a brand

and communication strategy for many of the company's billion- brands. Before that he was director of

strategy at Red Scout a New York consultancy where he advised Fortune 100 companies

on brand positioning and innovation and interesting facts he was a tennis player at Columbia

...