1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 16 November 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ex-RAF pilot who entered the IT sector 25 years ago. Worked through the ranks to serve in senior executive roles in Compaq, HP and Sony across EMEA before founding his own SaaS company, expanding to the US and exiting in 2016. He has served on the boards of many other startups since 2005 and currently runs two ecommerce SaaS companies, a consultancy practice for startups and a Harley-Davidson dealership whilst holding the chairmanship of a mobile ticketing software startup.

Transcript

Click on a timestamp to play from that location

0:00.0	company founded back in 2012 channel grab again helping e-commerce brands currently serving 800
0:04.1	paying 145 135 bucks a month doing about 110 grand per month in revenue right now that's up from
0:09.2	85 grand per month just a year ago they're bootstrap they have about 400 000 bucks in debt that
0:13.3	they've raised looking to be cash flow positive in early 2019 2.5% logo turn per month about
0:17.9	3% revenue turn per month, spending 300 bucks fully
0:20.9	waited to acquire a $145 a month customer, so two or three month payback team of 20 based
0:25.5	in the UK founded in 2012.
0:28.4	Hello, everybody.
0:29.1	My guest today is Mike Morgan.
0:30.7	He's an ex-R-AF pilot who entered the IT sector 25 years ago.
0:34.0	He worked through the ranks to serve in senior executive roles at Compact, HP, and Sony across EMEA before founding his own SaaS company, expanding to the U.S.
0:41.7	and exiting in 2016. He served on the boards of many startups since 2005 and currently
0:46.2	runs two e-commerce SaaS companies, a consultantly practice for startups in a Harley-Davidson
0:49.7	dealership while holding the chairmanship of a mobile ticketing software startup.
0:54.4	Mike, you're busy guy.
0:55.2	Are you ready to take us to the top?
0:57.4	I am.
0:58.0	I was born ready.
0:58.8	Let's go.
0:59.2	All right.
0:59.6	Board seats or a weekend, you know, cruising on your Harley-Davidson, what should you
1:04.2	prefer?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.