1572: Is Tonal Worth the Money? With Aly Orady
Mind Pump: Raw Fitness Truth
Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge
4.8 • 12.6K Ratings
🗓️ 10 June 2021
⏱️ 70 minutes
🧾️ Download transcript
Summary
In this episode Sal, Adam & Justin speak with Aly Orady, the CEO & founder of Tonal.
- How is Tonal worth as much as a technology company?! (1:50)
- A look behind the metrics of the average Tonal customer. (4:36)
- What is Tonal and why do people use it? (7:22)
- Why Sal is skeptical of the consistency model. (10:48)
- How they use the data to personalize the workout. (13:21)
- What are they doing to customize the Tonal experience for the individual? (16:16)
- Where does he see the business most vulnerable? (19:37)
- How do they recruit their coaches and educators? (27:39)
- At what point do they get scared about people falling off? (29:47)
- Have they run into any supply chain/demand issues? (33:49)
- How they are investing into scaling their business. (39:30)
- Does he see this turning into a performance piece of equipment for athletes? (42:11)
- Why he believes the resistance is more than adequate. (44:29)
- How does he deal with the safety aspect? (46:14)
- The moment he knew he had something here. (48:52)
- When was the initial release to the public? (53:00)
- Does he see the trend of at-home workouts changing with gyms opening back up? (54:41)
- The importance of strength training. (57:07)
- The value of storytelling when it comes to marketing. (1:00:02)
- Why being the CEO is the best job in the world. (1:02:48)
- What has he learned during this whole process? (1:04:55)
- Why if it was easy, he wouldn’t do it. (1:07:33)
Featured Guest
- Aly Orady (@aorady) Instagram
- Tonal
Related Links/Products Mentioned
- June Promotion: MAPS Prime, Prime Pro, and the Prime Bundle 50% off! **Promo code “JUNEPRIME” at checkout**
- Visit Felix Gray for an exclusive offer for Mind Pump listeners!
- Tonal, the at-home fitness company backed by Amazon, hits $1.6 billion valuation on new funding round, readies for IPO
- A Study to Utilize a Tonal Exercise System to Improve Low Back Pain (LBP) Treatment Outcomes
- Steph Curry, Paul George Among Athletes Investing in Tonal
- Mind Pump #1525: The Death Of The Gym Industry?: A Reality Check With UFC Gym CEO Adam Sedlack
- The Resistance Training Revolution – Book by Sal Di Stefano
- Mind Pump Podcast – YouTube
- Mind Pump Free Resources
Transcript
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| 0:00.0 | If you want to pump your body and expand your mind, there's only one place to go. |
| 0:06.0 | Mite, op, mite, op with your hosts. |
| 0:09.0 | Salda Stefano, Adam Schaefer, and Justin Andrews. |
| 0:13.0 | You just found the world's number one fitness health and entertainment podcast. |
| 0:18.0 | This is Mind Pup, right? |
| 0:19.0 | In today's episode, we interviewed the CEO and founder of Tonal, Ali Orady. |
| 0:25.0 | Now, this episode is basically us questioning whether or not Tonal is worth the money. |
| 0:30.0 | You know, they got a huge valuation recently, and we were pretty vocal of our criticisms of that valuation. |
| 0:36.0 | He heard the episode, wanted to come on our podcast and talk to us about it. |
| 0:40.0 | So we had a great debate, great discussion. |
| 0:43.0 | We think you're going to love this episode quite a bit. |
| 0:46.0 | Now, it was brought to you by our sponsor, Felix Gray. |
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| 1:02.0 | By the way, all month long, you're going to get 10% of the sales of three specially selected frames, |
| 1:09.0 | which will be donated to New York City's LGBT community center for end trans lifeline. |
| 1:15.0 | So this is for Pride Month, which is pretty cool. |
| 1:18.0 | Head over to Felix Gray Glasses.com. That's F-E-L-I-X-G-R-A-Y glasses.com forward slash Mind Pump to check out their stuff. |
| 1:28.0 | Also, before the episode starts, all month long, two of our programs, and one of our program bundles are on sale. |
| 1:35.0 | So Maps Prime, Maps Prime Pro, and our Prime Bundle, all 50% off. |
... |
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