Hey guys, normally you hear me interviewing some amazing guests, but today I have another

quick little story that I want to tell you called the 40% rule. Our mindset is the lens in

which we view the world and sometimes we have to open up that lens just a little bit more.

I read this amazing article called the 40% Rule. So what is the 40% rule?

What it is is there's a book called Jesse Itzler's book called Living with a Seal. In the book,

Itzler says that he hired a Navy SEAL to come live with him and his family for a month to teach

them the lessons of mental

toughness. He tells a story of a time that he run a 100-mile race alongside of a 260-pound Navy SEAL.

He was running the race as part of a six-person team. And this other guy was running the entire race by himself.

And so what he did is after the race, Itzler did what any billionaire would do. He said, you know what,

I'm going to hire this seal to live with him and teach his family

mental toughness. So he asked him to come live with his family for an entire month. And he was

doing the same thing, like going to work, coming home, eating dinner, repeat. And he wanted to get

himself off of autopilot.

And so the biggest thing that he learned while he was living with this guy is what he said,

a 40% rule.

Let me quote this to you.

He would say that when your mind is telling you you're done, you're really only 40% done.

And he had a motto, if it doesn't suck, we don't do it. And that was his way of forcing us to get

uncomfortable to figure out what our baseline was and what our comfort level was and just turning it

upside down.

The 40% rule the seal explained

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