155. Marketing In Real Life with Carter Good and Tom Ness
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 20 August 2020
⏱️ 71 minutes
🧾️ Download transcript
Summary
Marketing just like sales doesn't have to feel sleazy or slimy. You are wanting to transform human lives. It's important then to actually market to humans with empathy and care. Today's guests have built 7 figure businesses and a massive following doing just that. Our good friend Carter Good is back on the podcast with our new friend Tom Ness. So much value in today's episode and even if you're killing it with your marketing, we discuss advanced email marketing tactics to consider and implement. This episode is for anyone looking to increase conversions through genuine connections.
Time Stamps:
(1:15) How Carter and Tom Met
(6:00) Cutting Teeth with Internship
(11:26) Positioning and Biggest Mistakes
(16:07) Building a Coaching Website
(24:25) Creating Leaner for Life Learning From Frameworks
(28:00) Knowing Your Audience
(35:36) Dumbing Shit Down
(47:00) Email Marketing
(54:30) Progression of Email Marketing
(1:07:30) Where to Find Carter and Tom
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Transcript
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| 0:00.0 | So, guys, welcome back to the Flow State of Mind podcast. Aaron and I here with two very special |
| 0:04.0 | guests in which you're going to get so much value out of today in regard specifically to marketing. |
| 0:09.4 | We're going to talk big picture marketing, small picture marketing, all things marketing. And who we have |
| 0:13.6 | here are people, one person you're probably very familiar with and somebody who's kind of behind |
| 0:17.6 | the scenes with that person. That's Carter good. What's up Carter? How you doing, brother? Do well, man. Good, good. And we've got his partner, Tom |
| 0:24.7 | Ness. So Tom is also a digital marketing expert. I guess is the best way to state your expertise. |
| 0:30.7 | Is that right, Tom? Yeah, Jack of all trades, master of none. I can relate. I can relate. So Tom and |
| 0:37.2 | Carter are business partners together, |
| 0:39.1 | and we're going to get into a little bit about the products and services that they offer |
| 0:43.1 | and really just dig into marketing strategy from email marketing to knowing when to pivot, |
| 0:47.7 | to understanding data and understanding audience feedback and learning how to position and market |
| 0:52.4 | in an effective way, which is so needed in today's online fitness world. |
| 0:56.0 | Totally. Do you want to start with each of their stories a little bit? I've heard, I've heard Carter like your story and really how the boom and things. I think it would be beneficial for our audience. But Tom, I don't really know your background and like where you guys collided. So I think all that would be interesting, Carter, if you kind of want to start and then to the point where you guys met. Yeah, no, for sure. |
| 1:16.8 | Yeah. So I guess, well, should I start like with like sort of like where I started with business |
| 1:22.2 | and go from there? Yeah. So actually, so maybe this is the way this could happen is I'll start |
| 1:26.9 | because where I kind of |
| 1:28.1 | start is where me and Tom first like made a connection, right, or collided. So whenever I started, |
| 1:34.6 | one of the first things I ever did in my business was I bought this program called 4K blogging. |
| 1:39.6 | And this program was all about how to make 4K a month blogging, right? And so through events, yeah, so I was in |
| 1:46.0 | college and I was in this, this Facebook group. And in that Facebook group, a company from Florida, |
| 1:52.7 | which Tom was a part of, invited a few of those guys to come down to be an interns in this company. |
| 1:57.7 | And so I was a part of that company for about like six months and learned a ton, |
... |
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