154 Giftology by John Ruhlin
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 22 December 2017
⏱️ 46 minutes
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Summary
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
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https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin
Transcript
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| 0:00.0 | This is John Rulin, author of giftology, the art and science of using gifts to cut through the noise, increased referrals, and |
| 0:06.7 | strengthen retention, and you are listening to the Marketing Book Podcast. |
| 0:24.3 | Welcome to the Marketing Book. podcast. Modern Marketing. And now here's your host, Douglas Birdette. Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn |
| 0:27.9 | is one of 10 podcasts that will make you a better marketer. My goal for this |
| 0:32.3 | podcast is to help you discover new ideas |
| 0:34.3 | about what's actually working in the quickly changing field of modern marketing and |
| 0:38.5 | sales. Don't worry about taking notes. You can find links to everything |
| 0:41.7 | linkable in this episode's show notes at |
| 0:43.8 | marketingbook podcast.com which is also where you can sign up for the marketing book |
| 0:48.1 | podcast newsletter so you never miss an episode and marketing book podcast |
| 0:52.9 | dot com is also where you can send me a message with any comments |
| 0:56.4 | suggestions or recommendations for the show. |
| 0:59.0 | I love hearing from listeners like you from around the world. I'm also on Twitter. My Twitter handle is marketing book or connect with me on LinkedIn. My name again is Douglas Burdett. I respond to every single message I get from listeners so please introduce yourself and now on with the show. |
| 1:18.8 | Today we have a special holiday episode in store for you as we welcome Santa Claus to the |
| 1:25.4 | marketing book podcast. Well no actually it's not Santa Claus we welcome John |
| 1:30.0 | Rulin to talk about his book, Giftology, the art and science of using gifts to cut |
| 1:36.8 | through the noise, increase referrals, and strengthen retention. |
| 1:40.9 | John Rulon is the founder of the Rulon Group, a gift logistics company that helps clients like the |
| 1:46.7 | Chicago Cubs, Wells Fargo, Caesars Entertainment, Miami Dolphins, and Morgan Stanley execute year-round gifting strategies. |
| 1:55.0 | John's unique approach to relationships led him to become the number one salesman for a $250 million |
| 2:02.0 | direct sales company by the time he was 23 |
| 2:06.7 | and that was out of 1.5 million sales reps. |
... |
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