Hi this is Daniel McGinn, author of Psych Up, How the Science and Mental Preparation can help

you succeed.

And you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest thinking

in the quickly changing field of modern marketing and now here's your host Douglas

Burdett. Hello thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn

is one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in the quickly changing field of modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at marketingbook podcast

dot com which is also where you can sign up for the marketing book

podcast newsletter so you never miss an episode and marketing book

podcast dot com is also where you can send me a message with any comments, suggestions, or recommendations for the show.

I love hearing from listeners like you from around the world.

I'm also on Twitter. My Twitter handle is marketing book or

connect with me on LinkedIn. My name again is Douglas Burdett. I respond to

every single message I get from listeners so please introduce yourself and now on with the show.

Today we welcome Daniel McGinn to the marketing book podcast to talk about his book

Psyched Up, how the science of Mental Preparation can help you succeed.

Daniel McGinn is a senior editor at Harvard Business Review where he edits the Idea Watch

and how I did it sections and manages the magazine's annual best performing

CEOs in the world ranking and edits feature articles on topics including

negotiation, sales, and entrepreneurship. Prior to joining HBR in 2010, Daniel spent 17 years at

...