This is Phil M Jones, author of exactly what to say,

the magic words for influence and impact.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in the quickly changing field of modern

marketing and sales. Don't worry about taking notes. You can find links to everything

linkable in this episode's show notes at marketingbook podcast.com, which is also where you can sign up for the

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Podcast.com is also where you can send me a message with any comments, suggestions, or recommendations for the show, I love hearing from listeners like you from around the world.

I'm also on Twitter, my Twitter handle is marketing book or connect with me on LinkedIn.

My name again is Douglas Burdett. I respond to every single message I get from

listeners so please introduce yourself and now on with the show.

Today we welcome Phil M Jones to the marketing book podcast to talk about his book

Exactly What to Say, The Magic Words for Influence and impact. Phil is the author of five

international best-selling books and the youngest ever winner of the coveted

British Excellence in Sales in Marketing Award.

But let's go back in time.

Phil entered the business world at the age of 14.

...