He had some success.

Launched Missing Letter in 2017 to help bloggers basically put together instant content marketing

plans going out 12 months every time they publish a new post.

Team of six based all remote around the world.

600 customers right now paying 14 bucks a month.

So eight grand in monthly recurring revenue, 5.5% monthly churn.

That is gross on both a logo and a revenue basis.

They did test in terms of

KAC, $150 KAC, so 11 month payback period. That didn't work out though because lifetime value is

about 18 months or $250. So he's focused on scaling first, adding 70 to 80 new customers per

month. Hello, everyone. My guest today is Benjamin Dell. He is the founder and CEO of a company called

Missing Letter, a social marketing automation company that automatically creates 12 months worth of

social content for each blog post you publish. He previously owned a web agency for over 10 years,

which was acquired. And during that time, he also launched a number of SaaS startups, two of

which were acquired. He's passionate about empowering businesses and brands with the tools

that help them succeed. Benjamin, are you ready to take us to the top? I sure am. I'll be waiting

for this. As I was going to say, you told me in the pre-show, you're a listener. How long have you

listened? Probably about a year, so probably not as long as it's been around, but I find it so

it's something so simple about listening

to other people in the space, just be honest about their numbers. Yeah. You can learn so much.

Do I publish too much content as once a day too much? Do you know what? There was a time where

I listened perhaps just once a week, but, but I've more frequently now, I listen every day.

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