1534 With $10m in ARR, He Left Amazon to Help F100 Brands Sell More on Amazon

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 6 October 2019

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Guru founded Boomerang Commerce with a vision to power intelligent commerce. Formerly a leader at Amazon, Guru worked in the inceptive stages of Amazon’s supply chain and merchandising organizations. He co-founded one of Amazon’s cloud businesses, established Amazon’s first B2B marketing channel and invented Amazon’s Selling Coach to help brands and sellers to be successful with Amazon. At eBay, as the GM of Marketplace Experience, he led the global team that launched eBay’s fast shipping program. Guru earned his MS in Computer Engineering (a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School. Boomerang‘s CommerceIQ powers Growth Automation on Amazon for Kellogg’s, Kimberly Clark, Logitech and numerous other top tier brands.

Transcript

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0:00.0	Founded this one in 2012 after stints at Amazon and eBay, helping big brands really understand
0:05.2	how to drive higher returns on their e-commerce products, moving right now, kind of focusing,
0:10.4	doubling down on larger brands.
0:12.6	They've got about 36 customers doing, call it 10 million bucks today, and ARR.
0:16.7	They've raised 20 million bucks to drive this growth.
0:19.3	Net revenue retention annually, call it in the 110 to 120% range, willing to spend
0:24.5	up to one year of ACV on acquisitions, so called 100 grand there, a team of 80 people between
0:29.1	California and India.
0:31.3	Hello, everyone.
0:32.1	My guest today is Guru Hari Haran.
0:34.2	He founded Boomerang Commerce with a vision to empower intelligent commerce.
0:37.8	Formerly a leader at Amazon, he worked in the inceptive stages of Amazon's supply chain
0:41.7	and merchandising organizations.
0:43.8	He co-founded one of Amazon's cloud businesses, established Amazon's first B2B marketing channel
0:48.2	and invented Amazon's selling coach to help brands and sellers be successful with Amazon.
0:52.9	At eBay, he was GM of Marketplace Experience, led the global team that launched eBay's fast shipping program as well.
0:58.6	Here in his MS and computer engineering from the University of Texas and Austin and his MBA from the Wharton School.
1:04.0	Boomerang's Commerce IQ Powers Growth Automation on Amazon for Kellogg's, Kimberly Clark, Logitech, and numerous other top-tier brands.
1:12.7	Guru, are you ready to take us to the top?
1:14.7	Yeah, let's do it.
1:15.5	Hey, it takes some balls to leave Amazon when they're growing so fast.
1:19.4	What convinced you to do it?
	...

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