launched in 2010 green rope CRM marketing automation with some other tools like LMS is built in

around it team of 22 people bootstrapped which I love serving about 3,000 customers mainly via

a reseller channel those resellers typically charge 250 bucks a month he's keeping anywhere

between 30 and 50% so call it minimum 75 bucks per month per customer doing about north of 225 grand

per month today that's about 20% year

every year healthy uh healthy growth economics really healthy to less than 1% logo churn per month

it's sticky once it's fully integrated when they do spend directly to acquire a customer

they'll spend maybe 800 bucks to get 250 bucks a month in revenue so call it a four to five month

payback period team is totally totally remote. Hello, everyone.

My guest today is Lars Helgeson.

He started in the internet marketing space in 2000 when he co-found one of the

world's first email service providers, cooler email.

As a pioneer in responsible email marketing, he grew that company into a global software

company specializing in marketing communication with over 1,500 clients.

In 2010, after spending several years designing and implementing a more comprehensive way

to meet the needs of small and mid-sized businesses, he founded Green Rope, a cloud-based platform

that simplifies and consolidates the company's sales, marketing, and operations.

The company currently provides tech solutions to over 3,000 companies worldwide.

Largely, ready to take us to the top?

Absolutely.

All right.

So just to be clear, green rope, it's not a consulting company.

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