This is Cindy Barnes co-author of selling your value proposition,

how to transform your business into a selling organization,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn is one of

10 Podcasts that will make you a better marketer. My goal for this podcast is to help you discover new

ideas about what's actually working in the quickly changing field of modern

marketing and sales. Don't worry about taking notes. You can find links to everything

linkable in this episode's

show notes at marketingbook podcast.com which is also where you can sign up for the

marketing book podcast newsletter so you never miss an episode and marketingbook podcast.com is also where you can send me a message with any comments,

suggestions or recommendations for the show.

I love hearing from listeners like you from around the world.

I'm also on Twitter, my Twitter handle is marketing book

or connect with me on LinkedIn.

My name again is Douglas Burdett.

I respond to every single message I get from listeners so please introduce

yourself and now on with the show. Today we welcome Cindy Barnes to the

marketing book podcast to talk about the new book she has co-authored

with Helen Blake and Tamara Howard selling your value proposition how to transform your business

...