Founder Feature: Sam Davis-Allonce of Hot N Saucy

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 26 July 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Sam Davis-Allonce, the founder of Hot N Saucy, a unique line of hot sauces. Sam shares her inspiring journey from being a chef in New York to launching her own hot sauce brand during the COVID-19 pandemic, driven by her culinary creativity and personal cravings. She delves into the challenges and success she faced while scaling her business, including securing a co-packer, achieving organic growth through social media and press, and expanding into retail stores, all while maintaining the brand's authenticity and distinctive flavors.

They also discuss the inception and growth of Hot and Saucy, highlighting Sam's collaboration with Miller High Life, her strategies for maintaining a robust social media presence, the invaluable support from her family, the obstacles she's overcome, and her future goals for the brand.

Tune in to hear Sam's remarkable story and get inspired by her entrepreneurial spirit.

Don't forget to subscribe, rate, and review our podcast, and follow us on social media for more exciting episodes!

Listen in as they share about:

Origin of Hot N Saucy
Production and Scaling
Marketing and Branding
Retail Expansion and Strategy
Collaboration with Miller High Life
Community and Engagement
Challenges and Support
Achievements and Future Goals

Episode Links:

Hot N Saucy Website
Sam Davis-Allonce LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics

Transcript

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0:00.0	Are you paying a ton in shipping to send out products, samples, and whatever else?
0:05.0	The fees really add up, but lucky for you, we now have a partner that gets you access to the discounted shipping rates that are usually only available to those big companies.
0:14.0	I worked with them for my last beverage brand and I can tell you, they definitely got us savings.
0:18.0	Whether you're sending overnight samples, fulfilling e-commerce
0:21.1	orders, or even a 40-foot ocean container, our partner, Enterprise Purchasing Group, or EPG, has
0:27.5	got you covered. There are a bunch of free benefits you can get by signing up with them. You
0:31.8	can get up to an 86% discount on small parcel shipments from UPS, D-HL Express, UPS, and more.
0:39.1	You get really competitive L-TL and F-T-L rates through UPS.
0:43.1	You get discounted spot and fixed ocean rates through Flexport and MERSC.
0:47.2	You get exclusive air frets, and you also get preferential terms with supply chain financing.
0:52.9	All you need to do is reach out to
0:54.3	Francis Agass. His email is Francis, F-R-A-N-C-I-S, at enterprisepurchasing.com.
1:02.0	Mention the startup CPG discount and take advantage of those savings. Good luck, everybody,
1:06.8	and happy shipping.
1:23.4	I hate to say it. We haven't done much marketing.
1:26.0	This year I've been telling people that I have to stop resting on my laurels.
1:32.3	But, you know, being on hot ones twice, we've had just like a lot of really, really great
1:39.4	and unexpected press placements.
1:42.4	So over the holidays, we were a part of Oprah's favorite things list.
1:46.8	Any holiday, you know, that happens or whatever, we're always included on a list.
1:53.9	So I think just a lot of frequent press hits have kept us just in people's face in addition to just launching into
2:03.9	some retailers. Oh, startup CPG listeners and welcome back to the podcast. This is Grace and I am
	...

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