This is Bob Hoffman, author of Bad Men, how advertising went from a minor annoyance to a major menace,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest in the quickly changing field of modern marketing. And now here's your

host, Douglas Birdette.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn is one of

10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas

about what's actually working in the quickly changing field of modern

marketing and sales. Don't worry about taking notes. You can find links to

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the show.

Today we welcome Bob Hoffman back to the marketing book podcast to talk about his newest book, Bad Men, how

advertising went from a minor annoyance to a major menace. Bob Hoffman is a

best-selling author speaker and advisor. He's one of the most sought-after international speakers

on advertising and marketing.

He's the author of two other books.

...