Sold his first company for a couple million back in 2016, now focused on Checkly.

Again, helping make a checklist and the ability to build a checklist for free with no sign-up,

super easy, working and trying to figure out a paid model launched this one in 2016.

Two people himself and an engineer full-time.

They've got about 200 customers paying $6 a month for $1,200 a month right now,

but they have 80,000 to 90,000 total users that have

signed up for the platform to give it a go.

Hello, everyone.

My guest today is Marvin Russell.

He's the former CEO of a top digital marketing agency in Chicago and founder of MySite

auditor, a SaaS startup.

He grew to over 20 languages around the world.

Both were successfully acquired.

Today, he's the current chief checklist maker at

Checkly.com, a new and simple way to make and share checklists. Marvin, are you ready to take us to the top?

I sure am. Let's do it. All right. So I think the name is pretty self-explanatory. Am I missing anything?

It's checklists. Yeah, it's Checkly. It's just like Checklist without the ST. It's a nice short, simple domain name. But yeah, that's it. Checkly.com. Just like Pepsi, you know, ending the eye, but Checkly. Sure. How do you, so, so this space is notoriously really difficult. Like if you asked who's winning like the to do list kind of app space, people could reel off maybe 10, 20 different answers.

After the agency and after your other company exiting them, why decide to jump into this

space and compete here?

Simple. As an entrepreneur, my head is everywhere. I've got a million things on my mind at all

times. And there was no go-to super simple checklist maker out there that I could find.

There is a lot of to-do list makers out there,

...