TrueComp founded back in 2004, where they got going in 2008. Today, 170 people in Moscow, Ukraine,

and other remote locations. They'll sell about 1,000 plans this year at 5,000 bucks apiece.

So that's 5 million in revenue. They then have a licensing, a kind of a component where people pay

about 5% of that lifetime fee to keep getting annual updates.

There's a little bit of recurring revenue there, but the majority of the revenue is coming

from things like hardware upsells or professional installations or a million, you know,

seat for the ministry in Russia with the government there. So doing well, their free to paid conversion

is about 8% scaling quickly.

Hello, everyone.

My guest today is Lev Yakupov.

He runs the company called TrueConf.

Lev, are you ready to take us to the top?

Yeah, hello, Nathan.

Thank you for inviting me today.

Of course.

Tell us about the company.

What does TrueConf do and how do you make money?

Yeah, that's pretty simple. So what we do are, if you are familiar with a solution which is called Sky for Business, it's a corporate on-premises solution which large organizations

runs inside their network to provide video conferencing and messaging capabilities inside

the network for their employee. That's what we do, but we provide a solution which do much better video conferencing,

much easier to deploy, much easier to maintain, and it is more, you know, money efficient.

It is not just cheaper, it provides more features for the money. So we believe we do the best

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