M Particle founded in 2013, really helping big brands like Starbucks manage their user, user flows,

user records across many different platforms, whether it's mobile desktop or tablet. They're serving

150 customers right now doing about $3 million a month today. That's up 100% year over year. They

were doing about $1.5 million per month. They're in that range in October 2017. They're scaling nicely

economics-wise, 150% net revenue retention annually. That comes from really nice upsells and very

low churn, less than 5% revenue churn annually on a gross basis. They've raised 75 million

bucks to scale this team of 110 people in New York City, other remote locations, 24-month

payback period. So spend and call it 400,500 grand to get a new

$20,000-month customer. Hello, everyone. My guest today is Michael Katz. He's a co-founder and CEO of a

company called M Particle. He's responsible for creating and overseeing the execution of the

company's vision of becoming the premier multi-screen data solution. He previously served as

vice president of optimization and analytics at

Yahoo, where he came via the acquisition of Interclick, the company he also founded. Michael,

are you ready to take us to the top? Let's do this, man. All right, data. Everyone either loves

data right now or hates data right now, and you're in the thick of it. So what's M-particle do,

and what's your revenue model? How do you make money?

Yeah, so we're a customer data platform, which quite simply means we help some of the largest

and most innovative brands in the world capture their data, unify it, and then make it easily

integratable into the different systems that they use to

ultimately run and grow their businesses.

We charge on a license model.

It's based on the number of user records.

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