#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win Big
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 24 October 2016
⏱️ 38 minutes
🧾️ Download transcript
Summary
Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs.
To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we're kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women.
Christy sees the most common struggles women face in business. And she's helped guide the success of thousands of female entrepreneurs through her wildly popular seminars. In this podcast, she shares five powerful insights women can use to develop as entrepreneurs.
If you're dreaming about starting a business, trying to get one off the ground, or building an empire, don't miss this episode.
http://buildingastorybrand.com
Transcript
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| 0:00.0 | Hey, this is Donald Miller. Thanks for listening to the podcast. Before we get |
| 0:03.2 | started, I want to tell you something that happened to me and I think you're going to |
| 0:06.8 | learn from it about growing my business. When I first put up a website for Storybrand, |
| 0:11.9 | it was pretty elusive, pretty vague, people would go to the website, |
| 0:15.6 | couldn't quite figure out how we could help them. And over the course of two years we changed |
| 0:20.1 | like the header on our website from saying the Story Brand Workshop to the Story |
| 0:24.4 | Brand Marketing Workshop and then we changed the header to say clarify your |
| 0:28.1 | message so customers engage and we put Story Brand Marketing Workshop kind of up at |
| 0:31.6 | the top left. Those sound like minor changes, but they're actually huge. |
| 0:36.4 | We have doubled revenue every year and including we just got a report this year simply by clarifying our message. It takes a while to sort of sharpen |
| 0:46.1 | all those hooks, but we've learned how to do it. I'm turning around and teaching you all of those |
| 0:51.5 | changes, how to make those changes, how to think about your website, |
| 0:54.4 | how to clarify your message so that you can see results like that with a free video course called |
| 0:59.9 | five minute marketing makeover. If you think you should be converting more of your |
| 1:04.2 | browsers into buyers simply go to five minute marketing makeover dot com and I'll |
| 1:09.3 | give you these three videos you can either spell it out or use the number five minute |
| 1:14.1 | marketing makeover.com. |
| 1:15.8 | Welcome to the Building a Story Brand podcast where we believe if you confuse |
| 1:26.3 | you'll lose noise is the enemy and creating a clear message is the best way |
| 1:31.2 | to grow your business. |
| 1:33.0 | J.J, it's season three. |
| 1:34.6 | Yeah, season three. |
... |
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