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The StoryBrand Podcast

#14: Jeff Walker—Secrets of a Successful Product Launch

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 22 August 2016

⏱️ 49 minutes

🧾️ Download transcript

Summary

You can launch a product online with hope. Or you can launch it with a plan.

In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode!

http://buildingastorybrand.com

Transcript

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0:00.0

This interview and the entire Building a StoryBand podcast is brought to you by 5 minute marketing makeover.com.

0:06.0

Three five minute videos that will revolutionize your marketing if you're tired of looking at your website

0:11.0

wondering why browsers are not being converted to buyers, these three

0:15.2

five minute videos will help.

0:17.0

Either spell it out or use the number, doesn't matter, five minute marketing makeover.

0:21.3

com. You can also text the word makeover to 72,000. That's makeover dot com you can also text the word makeover to 72,000 that's

0:24.6

makeover to 7200 and I will send you those free videos this episode is

0:31.3

also brought to you by storybrand dotcom. If you want to attend a live

0:35.1

workshop with your peers with people who are trying to grow their business just like you are,

0:40.1

you can register at storybrand dot com.

0:43.0

Welcome to the

0:50.0

Welcome to the final episode of season two of the

0:54.4

Building a Story Brand podcast. It's been an amazing second season. We talked to

0:58.8

Mark and Brian Canless. We flew up to Seattle. Can List Restaurant. That was episode one.

1:03.4

If you missed that, go back.

1:04.5

It's all about customer service,

1:06.2

some of the best customer service in the world

1:08.2

out of Canless Restaurant.

1:09.5

We talk about how they did it.

1:10.1

I'm still waiting for you to take me there, by the way. I think a staff retreat to Canless would bankrupt the whole mission.

1:17.3

But you know, doing that and going to a Seahawks game. Come on. Oh, now you're now you're getting to make it

1:21.9

it spicy. That sounds good.

...

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