Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Ask Us Anything from the Do This Not That podcast.

This is our super short episode where you get questions in all week long. We get in work questions. We get in ridiculous questions. We try to tackle one of each. And if you want to submit a question, just go to jswettleson.com. There's a button that says podcast. Another one that says, ask us anything, and that's how we do it. So let's jump into it. Let's do the work question first. We got a question from Danny from Hicksville, New York. Hicksville, I know how ridiculous that sounds. I know exactly where that is because I did grow up on Long Island. I moved to Florida when I was 15, and I grew up in an area called Jericho, New York. And Hicksville was right near there. I always thought that Hicksville, it was like a few miles away from Jericho, had possibly the worst name of any town city, whatever you call it. I mean, Hicksville, it was because some dude's last name was Hicks. I think that's what happened. But regardless, you tell somebody from Hicksville, you're like, okay, well, that's a you problem. Anyway, Danny, what do you got besides for living in

Hicksville? Jay, what is the thing almost every marketer sleeps on that you think can have a big

impact quickly? Oh, all right. Well, this is a good one. I like this one a lot. I'm going to tell you

what it is. And everyone's going to like, what's he talking about? And it's a little bit of

an old school tactic, but I am telling you, you're sleeping on it. And that is in your email marketing

for business marketers and consumer marketers. I'm going to give you examples. Okay. And that is

having a branded from name or a functional from name.

You're like, what?

I am not talking about your sending email address.

When you send out an email campaign, your newsletter, a promotional email, again,

business, consumer, nonprofit doesn't matter.

You're sending out that campaign from an

email address right you know marketing at acme.com offers at nonprofit.com who cares at whatever.com

that is your sending email address but then you have a from name, right? So if your email is coming from

marketing at acme.com, the from name of what actually shows up in the inbox that people see

might just be Acme, right? I'm saying Acme because that's like a fake company, right? Might just say

Acme and over 80% of all promotional and newsletter emails that go

out don't use the from name for anything other than just their core brand. It just says

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