GUEST: STOP Boring Your Audience! Public Speaking Secrets! π GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 β’ 1K Ratings
ποΈ 26 March 2026
β±οΈ 21 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs.
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Have you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an audience's attention instantly and explains why charging premium prices is actually the best way to serve your clients.
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Best Moments:
(03:15) The crucial difference between a boring speaker and someone who actually causes an audience to buy.
(04:55) Why shifting your opening statements from the word "I" to "you" instantly makes you more magnetic.
(07:35) The exact phrase you should use early on to make your room relax and trust you.
(10:00) Using a Mr. Rogers ending to close your presentations and drive high emotional engagement.
(12:55) A mental reframe to turn stage fright into pure excitement by focusing strictly on the needs of your audience.
(16:45) Structuring a massive six-figure VIP day and how to confidently ask for what your knowledge is truly worth.
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This Not That, the podcast from marketers. |
| 0:05.0 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.0 | We also keep it short, like this intro. Let's check it out. |
| 0:15.0 | We are back for Do This Not That, and I could not be more excited about who is here. I'm being so real. |
| 0:22.8 | So let me tell you who is here and then why I'm so excited. So Eileen Wilder is here. Now, |
| 0:28.4 | you may know Eileen Wilder because she's one of the biggest names out there speaking about sales |
| 0:34.8 | and about how to get people going and all this stuff. But let me tell you really why she's here. There's very few times that I go to a session and see somebody speak that, and that's not just because I'm not like some great speaker or whatever, but usually I go to a session. I'm like, this is so boring. And I do a fake phone call and I want to get out of the room because I can't take it. |
| 0:56.4 | And I didn't know who Eileen was. |
| 0:58.5 | I'm sitting in this room and she gets up to speak. |
| 1:01.4 | And it blew my mind. She is on she's like on the Mount Rushmore of public speakers of anybody that I've ever seen speak. |
| 1:08.5 | And we're going to talk today about all of that. |
| 1:10.6 | But her story is so inspiring because she didn't like come up the ranks, like, I'm gonna be a public speaker and I'm gonna teach people how to sell and do all this stuff. She has the most wild background. And for anybody out there that's like, you know what, I'm stuck in this one thing. I can never do something else I lean is here to tell you |
| 1:27.9 | otherwise she went from being a pastor for 20 years okay and she pivoted and |
| 1:36.4 | within just two years she had a multi million dollar business who can do that |
| 1:42.5 | I lean can do that she's here I'm so can do that. She's here. I'm so excited. Welcome to the show. |
| 1:46.0 | Thank you, Jay. I'm so pumped to be here. It's so fun. |
| 1:50.0 | All right. So, so I did a horrendous job of explaining who you are because I got very excited. |
| 1:55.0 | I was all over the place. Can you tell everybody who you are and how Eileen became Eileen? |
| 2:01.5 | Yes. |
| 2:02.0 | Well, primarily, I help people crush it from stage, not be boring, and install a virtual event to accelerate sales now. |
| 2:10.7 | But close to 40, I was a pastor, like you said, and I was pastor, but I was also super broke. |
| 2:16.5 | So I was living in an apartment, a two-bedroom apartment three kids my husband was Uber driving just five |
... |
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