148. Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 27 June 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan. It’s always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today’s case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $1,500 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you right now instead of seeking a new client? Keep listening to see how you can apply this underrated approach to your business. Connect with Tiffany: www.virtualcareergirl.com Instagram: https://instagram.com/virtualcareergirl LinkedIn: https://www.linkedin.com/in/tiffrow/ Let Tiffany and her twin help you with your marketing: https://twinningpros.com/marketing-done-with-you Interested in the Social Media Marketing position Tiffany is hiring for? Email tiffany@twinningpros.com for more information! Download the transcript for this episode at https://ellenyin.com/blog/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Cubicle to CEO podcast, episode 148. It's always easier and usually more
0:06.3	profitable to upsell an existing client than to acquire a new one. Yet most marketing strategies
0:12.1	focus exclusively on how to get new clients rather than nurturing the relationships you have
0:17.3	with your existing ones. Today's case study shows how Coach Tiffany Coyle,
0:21.8	founder of virtual career girl and CEO of Digital Marketing Agency, Twinning Pros,
0:26.8	gradually upsold her client who started out paying $1,500 a month for social media marketing
0:32.1	services to a $15,000 monthly retainer over a two-year period. What if you could also 10x the rate your
0:40.2	best client is paying you right now instead of going out and seeking a new client? Keep listening
0:45.7	to see how you can apply this underrated approach to your business. Welcome to the Cubicle to CEO podcast. I'm your host of marketing minimalist, Ellen
1:02.3	Yin. I'm a first generation Asian American founder who profitably grew my business to
1:07.2	$1 million by age 26 with no funding or debt. Now I'm on a mission to share what I've
1:13.5	learned to help you scale your own impact and income. Whether you're trying to escape an actual
1:18.9	cubicle or breaking out of a figurative box that has kept you stuck, we're giving you access to
1:24.1	the best and brightest minds in business on our show every Monday.
1:28.2	Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower
1:33.0	you to become the CEO of your dream business and life.
1:43.5	Hey everyone, welcome back to the show. We have Tiffany Coyle here with us today all the way from
1:48.8	Norway. Tiffany, hi. Hey, how's it going? It is going great. I love your yellow blazer. I feel like
1:55.5	anytime someone wears orange or yellow, it just jumps out of the screen and it radiates warmth and joy to me. So I'm so
2:02.7	happy to see your face and really, really excited to have you on the show today for two things.
2:08.2	One, to celebrate your first of many now 10K months that you have hit since being in
2:14.1	cubicle to CEO, but also to talk about this really interesting strategy for
	...

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