You're listening to the Keep a Coal to CEO podcast, episode 147. How do you send a steady stream of new people to your website who are actively searching for the content you write about or the products and services you sell? Today's case study answers that question.

Elise Armitage is a good friend of mine and the creator of What the Fab, a travel and lifestyle blog founded in 2012,

helping women find fabulous in the every day. Elise shares with us how she used SEO, short

for search engine optimization, to eight times her website traffic from 20,000 monthly page

views to 160,000 page views without paying a single cent in ads. In fact, not only

did Elise not pay for this massive monthly increase of traffic to her website, but she's been

able to leverage all those extra eyeballs to actually get paid instead, making over six figures

and passive revenue annually from her blog directly from

those increased website views. Keep listening to apply her SEO secrets to drive more traffic

and coin to your own website.

Welcome to the Cubicle to CEO podcast. I'm your host of marketing minimalist, Ellen. I'm a first generation Asian American founder who profitably grew my business to $1 million by age 26 with no

funding or debt. Now I'm on a mission to share what I've learned to help you scale your own impact and income.

Whether you're trying to escape an actual cubicle or breaking out of a figurative box that has kept you stuck,

we're giving you access to the best and brightest minds in business on our show every Monday.

Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you

to become the CEO of your dream business and life.

One of my all-time favorite people, Elise Armitage, is joining us today on the show. Hey, Elise.

Hi, Ellen. Thank you for having me. I am so excited to have you. I think the topic we're here to discuss is something that is overlooked by so many business owners and entrepreneurs. And yet it is a complete game changer. So if you listen to the

intro, you already know that today, the case study that we're focusing on with Elise is how she

was able to aX her website traffic, meaning the number of people who are finding her from Google

and coming to her website through search engine optimization.

But before we get into that case study, Elise, you have a really interesting cubicle to CEO's story.

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