149. What Is Borrowed Traffic? How To Get In Front Of Other People’s Audiences To Make More Sales

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 4 July 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’m in the interview seat today in this replay of my conversation on the Kajabi Edge Podcast. I take you through the full evolution of my business over the last 4.5 years, from my start as a freelance social media manager to building a marketing agency to then pivoting to digital courses and programs and now a media company. We get into advice, finances, and so many other chapters of my journey I’ve never told in a podcast format before. In this episode, you’ll also get to borrow one of my best revenue growth strategies: leveraging borrowed traffic. This is how you get in front of other people’s audiences on a consistent basis, so sales are not limited to people who already know you. Listen to the Kajabi Edge Podcast: https://pages.kajabi.com/kajabi-edge-podcast Try Kajabi for 30 days FOR FREE! Visit https://ellenyin.com/kajabi to sign up! If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Cubeculte CEO podcast, episode 149. I get to be in the interview seat today
0:05.8	in this replay of my conversation on the Qajabi Edge podcast. I take you through the full
0:10.8	evolution of my business over the last four and a half years, from my start as a freelance
0:15.0	social media manager, to building a marketing agency, to then pivoting to digital courses and
0:20.4	programs, and finally,
0:21.5	now a media company. We get into advice, finances, and so many other chapters of my journey
0:27.0	that I've never told in a podcast format before. In this episode, you'll also get to borrow
0:31.8	one of my best revenue growth strategies, leveraging borrowed traffic. This is how you get in front of other people's
0:38.7	audiences on a consistent basis, so sales are not limited to people who already know you.
0:52.0	Welcome to the CIPA to CEO podcast. I'm your host of marketing minimalist, Ellen Yin.
0:57.5	I'm a first generation Asian American founder who profitably grew my business to $1 million by age 26,
1:04.0	with no funding or debt. Now I'm on a mission to share what I've learned to help you scale your
1:09.6	own impact and income.
1:11.8	Whether you're trying to escape an actual cubicle or breaking out of a figurative box that has kept you stuck,
1:17.5	we're giving you access to the best and brightest minds in business on our show every Monday.
1:22.8	Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you to become
1:28.8	the CEO of your dream business and life.
1:38.4	Hello, everyone, and welcome to the Qajabi Edge Podcast, where we talk to real entrepreneurs
1:43.1	to give you an edge on
1:44.3	kajabi. I'm your host, Jared Lohman, Vice President of Customer Experience, and today I'm joined
1:48.8	by Ellen Yin, founder, and podcast host of Cubicle to CEO. How's it going today, Ellen?
1:54.8	Hi, I'm so excited to be here, Jared. Lifelong Qajavi fans, so just thrilled to be on the show.
	...

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