Today we've got my good friend in Helium 10 user, CELUS, who will bring us some insights into the pros and cons of an Amazon vendor central account, as well as killer nuggets on how to expand your brand reach.

Oh, by the way, he works for a company you might have heard about.

Lego.

How cool is that?

Pretty cool, I think.

I think.

Hello, everybody, and welcome to another episode of the serious seller's podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely

BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious

sellers of any level in the e-commerce world. And we've got a big-time serious seller,

one of the biggest we've had on the show. What's up, Seelis? How's it going? It's going well, man. It's going well. Today it's almost like serious vendor podcast, huh? Yeah. Super excited to be here. Love it, love it. I've been hoping to get you on. You know, we met a little over a year ago now at the Prosper show. And I remember you coming up to me and basically saying that, you know, oh, yeah, you know,

helium 10 has helped us to increase our sales by, you know, nine figures or it was just something

little small, small like that or something like that.

I was like, oh, really?

That's nice to know.

You come from a company that is one of the most well-known companies in the world, something that I grew up with

Lego. And my whole life, I've been saying it wrong. I've always said, oh, I want to play with

Legos or let's go buy some Legos. But as the last TV show came out, they were very specific

to really point out that it is never correct to use it in the plural form, right?

That is that is 100% sure.

And our legal team still come after us internally if we get that wrong.

So we're definitely with that ourselves.

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