Did you know that there's an Amazon and the United Arab Emirates?

Today's guest from Dubai will let us know about that marketplace,

as well as talk about her journey bouncing back from a failed product launch.

How cool is that?

Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any

level in the e-commerce world. And I've got a serious seller on the line with me today. Christina,

how's it going? What's up, Bradley? It's going good. How are you? I'm doing just delightful.

Now, we're going to do something that you probably

didn't know I was going to do since this has not been a regular part of the show yet. But I want to start starting off these shows with not the 30 second tip. You know, we do the 30 second tip at the end. But I want you to just give us right off the bat here before we get into your backstory like your best overall strategy something that you

think sets you apart on what you do and it doesn't have to be 30 seconds it can take a minute

can take two minutes this could be a ppc strategy this could be a product research strategy this

could be just a life hack strategy you know like i don't know do you know how to travel around on points? I mean, it could be anything you want since the show is unscripted. By definition, you had no idea I was going to ask you this. So go ahead. Whenever you're ready, what is your number one strategy that you can help our listeners with? I tell you what, Bradley, you really caught me off guard here. But I have to say something that's really changed everything

for me in 2020. When it comes to Amazon FBA, it's actually watching the Project X series.

And the reason why I say that, and we're probably going to get into it in this episode,

is the way that we used to search for products in comparison to the way that we search for products

in 2020 has completely changed.

I definitely want to take a future episode to just dive deeper into that because I think you bring

up a good point and I see that a lot in the Facebook groups of people finding success who are

looking off of Amazon, you know, for the product ideas. And I'm just doing other case studies myself,

you know, trying to, you know, test out that model. But before we get back into Amazon with you,

...