All right, it's been a crazier marketing. We sell hamburgers, you know, we had to do Ukraine stuff, the gun issue.

We had a different message for Alabama versus Oregon. They don't need to know that though.

They just need to know we care about money.

So what's next? Fourth of July. What do we got?

Okay, so obviously it's tough because nobody's gay anymore. It's July. But, you know, red, white and blue, fourth of July. What if in the blue states, we had kind of a certain set of marketing?

The red states, it's different. Kind of like during Pride Month, how we wouldn't do anything rainbow themed in the Middle East.

Yes, yes. It's almost as if we cater to our audience so we what I'm talking about. And now I'm just spitball in here, but what if Oregon pro-choice coney dogs and then Mississippi is something like fetus fireworks?

Yes!

Money, money, money, money!

We are officially almost halfway through the year and I am exhausted.

The brand's got to keep up with all the news.

Yeah, what are brands doing with their Ukrainian flags and everything?

I fall for it.

Sometimes I'm like, wow, this brand does care.

Hmm.

Yeah.

And then I'm like, I'm going to go get their burger.

Make me feel better about myself.

Yeah.

Any way to trick yourself feeling better about eating fast food is a win for everyone.

Yeah, if they can somehow just manipulate you into thinking, this is a better choice for me.

I like that.

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