143. Increasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 23 May 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Interested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life. Sign up for a 2-week free trial with Norby: https://ellenyin.com/norby This week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students enrolled that brought their total students served to over 500,000. We’re joined in this interview by Dr. Tarika Barrett, the CEO of Girls Who Code, an international non-profit organization working to close the gender gap in technology. With over two decades of building educational pathways for young people at organizations like the New York City Department of Education and New York University’s Center for Research on Teaching and Learning, along with an impressive list of accolades received for her work, including being named one of Crain’s 50 Most Powerful Women in New York in 2021, Dr. Tarika Barrett is an expert in education innovation. Whether you’re a course creator, nonprofit leader, or online educator and coach, this conversation will help you impact more lives with the work you do. Connect with Dr. Tarika: Connect on LinkedIn @DrTarikaBarrett on Twitter www.girlswhocode.com @girlswhocode on Instagram Check out some of Girls Who Code's Culture Campaigns: The first ever codable music video with Doja Cat: https://dojacode.com/ 'Healing' featuring Lizzo: https://www.youtube.com/watch?v=xDgYDBRDkHU Girls Who Code book series with Penguin: https://www.penguinrandomhouse.com/series/GWC/girls-who-code American Girl x Girls Who Code Collaboration Doll - Courtney Moore: https://www.americangirl.com/collections/courtney What the internet would look like without female coders: https://missing-code.com/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the... Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, Cubicle to CEO listeners. It's Natasha from the Shine Online podcast. Listen to the Shine Online
0:07.6	podcast every other Wednesday to learn effective Instagram strategies to leverage video and content
0:14.1	marketing to grow your brand. Tune into honest conversations with the brightest entrepreneurs
0:20.1	I know, along with learning,
0:22.2	tried and tested Instagram tactics with the goal of empowering you to do business in a way
0:28.1	that feels real to you.
0:30.2	Check out episode 55, how to use Instagram to book your next speaking gig, to learn exactly
0:37.2	how to book speaking engagements by leveraging
0:39.8	all the surfaces on Instagram, including your bio, profile, content, and so much more,
0:46.1	with no prior speaking experience required. You are listening to the Cubicle to CEO podcast.
0:53.9	Here's your host, Ellen Yen.
0:58.0	You're listening to the Cubicle to CEO podcast, episode 143.
1:02.4	This week's case study reveals how girls who code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students
1:14.6	enrolled that brought their total students served to over 500,000. We're joined in this interview
1:20.7	by Dr. Tarika Barrett, the CEO of Girls Who Code, an international nonprofit organization
1:27.1	working to close the gender gap in
1:29.2	technology. With over two decades of building educational pathways for young people at organizations
1:35.1	like the New York City Department of Education and New York University's Center for Research
1:40.3	on Teaching and Learning, along with an impressive list of accolades, including being
1:44.8	named one of Crane's 50 Most Powerful Women in New York in 2021. Dr. Tarika Barrett is an expert
1:52.0	in education and innovation. Whether you're a course creator, nonprofit leader, or online
1:57.7	educator and coach, this conversation will help you impact more lives with the work
	...

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