142. Starting Over: Scaling A New Business From $0 to $60K Months

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 16 May 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul. Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took the leap. Today’s case study examines the strategy Diane used to scale her brand new coaching business from $0 to $60,000 months in less than 2 years, and why starting something new doesn’t have to mean starting from scratch for you either. Connect with Diane: *A Cubicle to CEO listener exclusive* Get the first module of Diane's 'Conversations with Bob Proctor' for FREE at https://dianearmitage.com/VIPBonus https://TimeForLegendary.com https://www.instagram.com/dianearmitageofficial https://www.facebook.com/dianearmitageofficial https://BestofLagunaBeach.com https://www.instagram.com/bestoflagunabeach/ Want to join our mentorship that helped Diane scale this new business? Watch our free masterclass to see if it is a good fit for you when you visit https://ellenyin.com/getclients If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Kupacola CEO podcast, Episode 142.
0:04.3	Nicknamed the creator to the creators, Diane Armitage is the powerhouse behind many well-known
0:09.5	million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of chicken
0:15.4	soup for the soul. Despite an impressive 30 years as an entrepreneur, with several successful businesses she ran
0:22.4	behind the scenes already under her belt, Diane was still terrified to put her face out there
0:27.9	and start her own personal brand. After joining our mentorship program, Cubicle to CEO,
0:34.2	Diane finally took the leap. Today's case study examines the strategy Diane used to scale
0:39.4	her brand new coaching business from zero to $60,000 months in less than two years, and why starting
0:45.9	something new doesn't have to mean starting from scratch for you either. Welcome to the Cubekold to CEO podcast. I'm your host of marketing minimalist, Ellen Yin.
1:03.2	I'm a first generation Asian American founder who profitably grew my business to $1 million
1:08.1	by age 26 with no funding or debt. Now I'm on a mission to share
1:13.3	what I've learned to help you scale your own impact and income. Whether you're trying to escape
1:18.7	an actual cubicle or breaking out of a figurative box that has kept you stuck, we're giving
1:23.7	you access to the best and brightest minds in business on our show every Monday.
1:28.5	Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you
1:33.8	to become the CEO of your dream business and life.
1:44.0	Hey, Diane, I am so excited to finally have you on the show. I know we were just chatting before
1:48.4	this and saying this conversation is long overdue, but I'm so glad you made it here.
1:53.1	I am so pleased to be here. It's an honor. Well, Diane, you are a maven, a maverick, a tycoon in the making, and you have so many successful
2:05.4	businesses. But here today, we're going to be talking about your journey into starting over
2:11.3	from scratch with a brand new business, your own personal brand, dianearmatage.com, and how you were able to scale that
2:20.2	business inside cubicle to CEO from nothing, literally zero dollars to $60,000 months in 10 months,
	...

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