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Perfume Room

143. [CLUE PERFUMERY] Scenting the Scentless

Perfume Room

Emma Vernon

Arts, Fashion & Beauty

4.9618 Ratings

🗓️ 9 July 2024

⏱️ 65 minutes

🧾️ Download transcript

Summary

Clue Perfumery Perfumer & Co-Founder Laura Oberwetter is in the Perfume Room this week! In 2021, Laura DMed me asking if I knew of any good perfumery resources. Cut to 2024; she's launched her own brand, created 4 scents, and has already been nominated for an IAO Award.

Today we discuss how she did it, where she seeks inspiration, and the importance of cross-modal translation and intentionality in all of her creations. Plus, the best-smelling mascara. AND OF COURSE, we discuss the newest launch, The Point.

SUBSCRIBE TO PERFUMEROOM.SUBSTACK.COM FOR A FULL REVIEW OF THE THE NEW JORUM STUDIO TIME COLLECTION AS WELL AS THE PERFUME ROOM POST-SHOW INTERVIEW WITH LAURA (COMING THIS FRI!)

FRAGS MENTIONED:

Jorum Studio Monolith, Diptyque Benjoin Boheme, Jorum Studio: Zhaar, Opaline; Clue Perfumery The Point, Pantene Pro-V Shampoo, Ed Hardy Villain, Juicy Viva La Juicy, D&G Light Blue, Dry Idea deodorant, Ilia mascara, t gel, Escentric Molecules, CdG, Nomenclature, Frederic Malle, Clue Perfumery Warm Bulb, CdG Black Pepper, Replica Beach Walk, Clue Perfumery: With a Candle Stick, Morel Map; Tea Tree Therapy

SHOP: clueperfumery.com

FOLLOW: @clueperfumery (IG) | @keyhole___gazer (TT)

Transcript

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0:00.0

Welcome to the perfume room for my send-at-the-day today. I want to talk to you about the

0:15.3

newest time collection from Joram Studio. They generously gifted me all three cents in this collection.

0:21.9

The three cents are Monolith, Zar, and Opelene. And they describe Time as a seasonal limited release collection

0:27.8

for adventurous noses, I will second that, that offers a glimpse into the creative heart of Joram Studio.

0:35.1

Each fragrance uses wild concentrations of rare or powerful materials in abundant

0:40.3

quantities with less than 200 bottles of each fragrance made and is meant to energize and inspire.

0:46.5

That's all copy from their website. And energize and inspire, it does. As do all Joram sense for me

0:53.9

personally. I think there's something to be said about a

0:56.0

house where I am genuinely floored to smell every single release even, and especially if it's

1:02.5

not something that's my personal taste. Would I wear all of their scents? Honestly, no. But every

1:08.5

single one of them inspires, challenges, and delights me.

1:13.0

And that is the crux of Joram Studio.

1:15.5

It's the Anthony Bourdain Parts Unknown of perfumery, a reverent, off-kilter, daring, high-risk,

1:23.6

high-reward perfume.

1:25.7

So anyway, let's get into the collection. Let's start first with Monolith,

1:30.1

which my boyfriend's skin tested today. And for the first hour, every single time I smelled his

1:34.7

wrist, all I could say was, oh my God, this is wild. It's wild. And he really liked it and was like,

1:39.7

Emma, use your words. But I just couldn't stop repeating myself. I just kept saying,

1:43.2

this is insane. And with every single sniff, I just couldn't stop repeating myself. I just kept saying, this is insane.

1:44.9

And with every single sniff, I just pictured Ewan, who is the perfumer at Joram Studio, crafting this

1:50.6

scent with like a maniacal laugh, almost like a mad scientist. I mean, this is literally like a

1:55.6

muhaha fragrance, if there ever was one. Like, you know what I mean? Anyway, let's get to what

...

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