142. [STÉLE CO-FOUNDERS] You Don't Need to Be a Fraghead to Enjoy the Deep Cuts!
Perfume Room
Emma Vernon
4.9 • 618 Ratings
🗓️ 25 June 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
A PERFECT new niche perfume store has just opened in Williamsburg. It's called Stéle, and today, I'm joined by its Co-Founders Jake Levy and Matt Belanger. Despite the fact that this store has some of the most obscure and deeply niche fragrances I've come across, neither Matt nor Jake come from fragrance backgrounds! Hear how and why they created Stéle and all the great perfumes they've discovered (and stocked) along the way. Watch the full length video of this episode on Substack.
FRAGS MENTIONED:
Commodity Juice (Expressive, Personal, Bold), YSL Baby Doll, Versace Bright Crystal, Liis Rose Struck, Ormaie, Fischersund No. 23, Circle of Lim, Amphora, Jorum Studio, DS & Durga, Polo Green, Clive Christian, Gap Grass, CK be, CK One, St. Rose, Stora Skuggan Hexensalbe, Oddity Dead Air, MAISON d’ETTO, Ormaie Le Passant, Clue Perfumery, Binaurale, Costa Brazil, Dior Eau Noire, St. Rose Gypsy Cowboy, Atelier Materi Poivre Pomelo, Perfumer H: Ink, Dandelion; Neandertal Them, Mihan Aromatics Kirra Curl
FOLLOW: @stelenewyork
SHOP: stele.shop
SUBSCRIBE TO THE PERFUME ROOM SUBSTACK: perfumeroom.substack.com
Transcript
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| 0:00.0 | Welcome to the perfume room. My send of the day today is Commodity's newest launch juice. And you know how much I love Commodity. So obviously I could not wait to get my nose on this launch. and I was lucky enough to receive it in PR. So what I have is a full bottle of juice expressive and travel |
| 0:26.6 | sizes of juice personal and juice bold. Now, if you're not familiar with commodity, personal, expressive, |
| 0:32.2 | and bold are the three tiers within their sense space. And if you're not familiar with sense space, |
| 0:36.9 | one, I'd urge you to |
| 0:37.9 | check out episode 31 of perfume room with the commodity refounder, Vecan Arcelanian, who explains it |
| 0:43.3 | much better than I. And two, I'll explain it. So basically, each scent in their portfolio is |
| 0:49.5 | released in three iterations with varying ranges of projection and intensity. |
| 0:59.9 | So right now, I'm wearing juice personal, which is the lightest of the three, and it is a tart, |
| 1:05.2 | sulfuric, fruity rose scent that is different from the examples that I'm about to give, okay, but to give you a sense of where I would place it olfactively, it recalls sense like |
| 1:10.5 | YSL Baby Doll, Versace |
| 1:12.4 | Bright Crystal, Lise Rose Struck. You get what I'm saying, like where it is. It's a tart, |
| 1:18.5 | fruity rose. It's refreshing. It's bright. It's pleasant. And the siage, despite being the lightest |
| 1:24.4 | of the three, is surprisingly strong. I do smell some raspberry in here too, |
| 1:28.5 | which is always like sort of cute in my brain when I get like a feeling of like a jello kind of |
| 1:32.5 | smell. I'm like, oh, raspberry. And I really like the scent. It's lively. It's a thirst-quenching |
| 1:37.8 | summer scent and it has a sort of air of ease about it. And I will be reviewing all three |
| 1:42.9 | scents from this launch in depth later this week, |
| 1:45.7 | only on Substack. Perfumeroom.substack.com. Subscribe if you haven't already. I will put the link to do that |
| 1:51.7 | in the notes of this episode. And while we're on the topic, a lot of you have been asking me |
| 1:56.6 | about video. You have wanted me to have a visual to pair with perfume room. And so I listened |
| 2:03.3 | and I have. Now, I don't record video for every episode because for some it's just not doable, |
| 2:08.6 | but I have been recording video a lot more. And surprise, today's episode is one of those videos. |
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