If you're a law firm, and let's say you're not already a market leader, and you start going

with a tagline of somebody else in your market, let's say the interact get a check or we'll fight for you

or whatever, you're screwed. If you try to compete on the same mediums as a large firm that's

investing millions of dollars a month, I mean, you might as well put those dollars in the shredder.

I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc. 500

list of the fastest growing private companies in America. Our approach has been to take everything

we've learned about generating massive growth within our own organization and help the

country's most ambitious and committed law firm owners do the same for theirs. In each episode of

this podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from those who thrive in the face of adversity, challenge the status

quo, and define what it means to be a true game changer.

This is Emily, executive producer of the Game Changing Attorney podcast, and today we're

flipping the script for a special edition episode to get Michael's take on the most successful approach

to marketing in the legal industry,

why a reputation for results never goes out of style,

and why you endorse what you tolerate from your team.

I think open door policies are a terrible idea

because then you deal with the,

got a minute, hey, you got a minute, hey, you got a minute, right? And then you also become this crutch for your team where you start enabling them to be brain dead. So instead of them trying to figure out, well, how do I solve something or deal with the situation that I don't know how to deal with? They say, well, I can just go and ask you because you're always available. And then if they're always asking you, then that doesn't enable critical thinking. And then you solve those problems for them. And before you know it,

you become the crutch. That's coming up on the Game Changing Attorney podcast. So in the last

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