1421 How He IPO'd $2m ARR Company on Polish Exchange
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 15 June 2019
⏱️ 20 minutes
🧾️ Download transcript
Summary
1421 Michal Sadowski How He IPO'd $2m ARR Company on Polish Exchange
Michal Sadowski is the Founder & CEO of Brand24 (https://brand24.com/)
🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
00:24 – Why Brand24 now serve 2k customers each month
03:35 – How their average customer pays them $100 monthly
04:35 – Why they are doing $2.4M in ARR
05:05 – How they launched the company back in 2011
05:15 – Why their team of 65 full-time employees is based in Poland
05:45 – How they've grown to scale with just $300k in venture capital
08:40 – Why they are up from $1.8M in ARR twelve months ago
12:20 – How Brand24 is exhibiting 5% to 7% gross logo churn per month
13:21 – Why they are landing new customers for $280 in CAC
13:45 – How they assume an LTV of $1,500 over 15 months
14:00 – The Famous Five
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Guys, my new book, How to Be a Capitalist without any capital, just hit the Wall Street Journal |
| 0:05.9 | bestseller list. It's ranking extremely high on Kindle and Audible, and I want to thank you guys |
| 0:11.3 | for grabbing it. If you haven't bought it yet, here's what James Y said in an Amazon review on |
| 0:15.7 | March 8th. He said, literally, a step-by-step blueprint for conquering the world and building your own empire five |
| 0:22.1 | stars it's a verified purchase he goes on to say if you like doing things the hard way don't read |
| 0:26.6 | this book for everyone else who appreciates someone showing you what to do and why it works step by |
| 0:31.8 | step so you can rinse and repeat and accomplish the same results read this book now in all caps |
| 0:36.4 | he then says pro tip stock up on highlighters while you're adding this to your amazon cart you'll be. Read this book now in all caps. He then says, pro tip, stock up on |
| 0:38.5 | highlighters while you're adding this to your Amazon cart. You'll be using them. This book should be |
| 0:41.7 | required reading for every entrepreneur, startup, or founder, business person, and human. Seriously, |
| 0:46.6 | Nathan isn't a kind of class that cuts through all the bull crap. He used a different word to show you |
| 0:51.7 | what you need to do and how to do it. If success came with an instruction manual, this book would be it. |
| 0:56.9 | We'll be stocking up and handing these out as Christmas gifts to all my friends and colleagues. |
| 1:00.9 | If I could give this book a six-star review, I would. |
| 1:03.1 | From James, James, thank you. |
| 1:04.7 | All you that listen to the podcast, thank you so much. |
| 1:07.5 | SaaS founders are loving the book. |
| 1:08.8 | Go grab an audible version right now at Capitalistbook.com. Founded the company in 2011 in Poland. Now the team is 65 people. They've |
| 1:18.1 | scaled about over 2,000 paying customers. So doing about 200,000 bucks right now in monthly |
| 1:23.5 | recurring revenue. 5% net logo churn per month, spending $280 to acquire a $100 a month |
| 1:29.9 | customer, so healthy payback period with a lifetime value of about $1,500. He only had about |
| 1:34.8 | 350, between 300 and 400 grand, raised in the company before he recently IPOed, where he raised |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.