1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 14 June 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

1420 Joshua Keller He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Joshua Keller is the Founder and CEO of Maximus (https://maximus.live/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

01:30 – Why their customers pay them $1k per month

02:55 – How they launched the company in 2017

04:00 – Why they have grown to scale by bootstrapping thus far

04:20 – How they have landed 25 total customers

04:50 – Why Maximus is doing $75k in MRR right now

07:00 – How their gross churn is between 2-3% monthly

08:05 – Why their team of 20 full-time employees is based in New York, Miami, Los Angeles, Austin, Ukraine, and India

09:20 – The Famous Five

Transcript

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0:00.0	My new book is out on Audible, How to Be a Capitalist without any capital.
0:05.3	You can grab it right now.
0:06.9	Here's what a user Thomas Lornaviticus said.
0:09.6	Latka is the real deal, five stars.
0:12.1	Hey, Nathan, I just listened to your podcast with JLD.
0:14.5	You killed it.
0:15.4	I saw your book earlier last week and thought,
0:17.2	meh, I'll wait when Kindle costs $199 or whatever,
0:20.0	as I have over 150 books to catch
0:21.8	up with. But then I sense that this book may have something I need right now. I bought it for
0:26.4	full price, but didn't really start reading it. Then talking with JLD, you mentioned that the
0:30.4	strategies may not work if you wait. And that's so true. I read it. I'm feeling pumped to devour
0:36.1	it even more. Thank you for sharing it all and kicking
0:38.5	ass. Guys, all of you that listen to the podcast, you were the reason I wrote the book. Sass CEOs,
0:44.1	founders, entrepreneurs. Go grab it today at capitalistbook.com, especially if you like audio,
0:50.0	go grab the audible version right now. Again, capitalistbook.com.
0:58.7	Launched Maximus in 2017, basically spun it out of his agency, which is hugely successful.
1:03.6	Part of a, you know, part of a basically a conglomerate, which is called Agora up at the top.
1:08.5	But in 2017, launches 20 people working on Maximus. Again, about 25 customers today,
1:11.4	spending, you call it 75 grand per month in terms of total revenue. 30% annual logo turn to date as they look to kind of fine tune who the perfect
1:15.8	customer is.
1:16.5	That team of 20 based out between New York City, Miami, L.A., Austin, Ukraine, and India bootstrapped
	...

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