1419 "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in Under 12 Months

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 13 June 2019

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

1419 Bill Kahlert "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in <12 Months

Bill Kahlert is the Co-founder of INBOX25 (https://www.inbox25.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

00:15 – Why INBOX25 provides marketing automation and customization

00:35 – How they charge their average customer $300-$400 per month

00:55 – Why he launched the business in 2007

01:40 – How they have grown to serve 4k user and 2k paid customers

03:30 – Why their pricing scales based on the size of your database

04:45 – How they are retaining more than 95% of their customers annually

06:10 – Why their customers typically stay with them for years on end

06:45 – How INBOX25 thinks about lifetime value and CAC

07:40 – Why they are aiming for payback within 6 months

08:10 – How their team has less than 50 employees

Transcript

Click on a timestamp to play from that location

0:00.0	If you guys love the podcast, you want to get the audible version of my new book,
0:05.6	How to Be a Capitalist Without Any Capital at Capitalistbook.com.
0:10.4	A user named just Jay on Amazon said this in a review, a four-hour workweek for 2019.
0:16.9	He goes on to say, I bought this book because I read somewhere that it was like a four-hour work
0:20.5	week of 2019 and it absolutely delivered.
0:23.1	The book delivered on both big ideas and has specific actionable templates, including unredacted and minimally redacted emails.
0:30.2	This book is not chalk full of self-promotion or useless platitudes, but has broken down into four key rules explained in solid detail and with specific and often amusing
0:38.3	anecdotes. Reading this really got my wheels and my head turning of how to be resourceful,
0:42.7	which many say is the ultimate trait of a successful entrepreneur. My favorite of the four rules is
0:47.7	blank. You have to go read the review to find out. But guys, thanks for supporting me on the podcast.
0:52.1	I hope you go grab the book on audible today at
0:54.6	capitalist book dot com this is the top entrepreneurs podcast where founders share how they started
1:02.7	their companies and got filthy rich or crash and burn each episode features, customer counts, and other insider information that creates
1:15.6	business news headlines.
1:17.6	We went from a couple hundred thousand dollars to $2.7 million.
1:20.6	I had no money when I started the company.
1:22.6	It was $160 million, which is the size of any IPOs.
1:26.6	We're a bit strapped.
1:30.2	We have like 22,000 customers.
1:35.3	With over 5 million downloads in a very short amount of time,
1:40.1	major outlets like Inc are calling us the fastest growing business show on iTunes.
1:46.4	I'm your host, Nathan Latka, and here's today's episode. Hello, everyone. My guest today is Bill Kailert. He's the co-founder of Inbox 25, a leading marketing automation platform with customers
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.