meta_pixel
Tapesearch Logo
Log in
Mind Pump: Raw Fitness Truth

1405: How to Get One Million Followers With Brendan Kane

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Health & Fitness, Fitness

4.8 • 12.6K Ratings

🗓️ 19 October 2020

⏱️ 89 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane.

  • Why you have to have a hook to get someone to stop. (3:47)
  • Content is king. (7:44)
  • The formula behind the hook. (9:50)
  • The misconception if you have one million followers you have millions of dollars. (24:40)
  • How to understand the difference between what people want and what people need. (27:53)
  • New Media versus Old Media. How to win attention. (31:25)
  • When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00)
  • The power of brand advocates. (37:16)
  • The strengths and weaknesses of each social platform. (38:50)
  • Dissecting the Mind Pump advertising strategy. (44:40)
  • The BIG tradeoff between motivation and action taking place. (48:50)
  • The potential of podcasts. (54:33)
  • Understanding that people perceive the world in different ways. (1:03:12)
  • Why he believes Facebook will never die. (1:06:15)
  • The most common mistakes content creators make. (1:09:28)
  • The psychology behind elections and social media. (1:12:20)
  • How communication is math. (1:20:09)
  • The characteristics of the “perfect” client. (1:21:45)
  • Why he likes to help people grow. (1:24:01)
  • Can you grab attention and can you maintain it? (1:26:10)

Featured Guest/People mentioned

Related Links/Products Mentioned

Transcript

Click on a timestamp to play from that location

0:00.0

The world that we live in today, there's over 60 billion messages sent out in digital

0:06.0

platforms each day.

0:07.0

So, like it or not, we're competing against LeBron James.

0:10.5

We're competing against Kim Kardashian.

0:12.1

We're competing against Netflix.

0:14.1

And you have to have a hook to get somebody to stop.

0:18.7

Trainers, they know what people need and they will try and sell them what people need,

0:23.4

but they may not necessarily want it.

0:25.5

What is the hook that can play to what they want to get them to what they need?

0:30.9

The biggest asset that you can have today in the world is mastering the art of grabbing

0:35.8

and a health podcast.

0:55.5

In this episode, we interview a social media wizard.

0:58.3

Brendan Kane is somebody that understands how to build a following and a business online

1:03.3

like nobody we've ever met.

1:09.6

In fact, just to prove that this guy knew what he was doing twice, two times, he got

1:11.1

himself to a million followers on two different social media platforms.

1:17.1

And under 30 days, true story, this guy really speaks some incredible knowledge and wisdom

1:21.7

on the podcast about building your business.

1:28.5

So if you're somebody that is interested in gaining a following, if you're an influencer

1:30.3

or a trainer or a fitness influencer or anybody who wants to build a business online, pay

1:35.3

attention to this episode.

1:40.4

He's also the author of two books.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.