Okay, so here we go. We'll be official now, as official as I get. It's a pleasure to have you on the

essentialism podcast. In my mind, among many other things, you're like, Mr Elevate. Book by that title pushed beyond your limits, the

great podcast, the Elevate Podcast, people should check out. Let's just start

off with that question. Why does elevate that principle, that word, why does it matter so much to you?

Yeah, I think, look, a lot of these things are personal and I think elevate or the notion of building capacity or making sure that you know we are doing

what we are able to do the best we can do is something I probably feel like I did not do for a long time and for some reason.

So that's been part of my journey and what I've enjoyed in building a company and leadership

is watching people sort of build their capacity and elevate and rise.

And I think there's different things that they need to do that.

And learning and stories, and I try to bring those things to them

so that everyone can do a little bit better. Well being the

essentialism podcast I should just go down a certain avenue with you but before I do

are you willing to be a little vulnerable with us today? Sure, yeah. You're game for that.

I'm game. So here's the question, right? The core question is just tell me something in your life right now that is highly important.

It could be in your business or personal, doesn't matter, but it's highly important, very

important, it's essential. But you, if you're honest, are under investing in it currently. And I just want your first thought to that question. First answer.

Yeah, and there's an irony in this, but I think it is, as I would call my physical capacity, I think in trying to do a lot in the last couple of months and I have I'm definitely you know tired not eating as well I've

let up on some of the the routines and it's common but I it's not where I want it to be

and it's not where I need it to be and it's not where I need to be I've been

exhausting myself in the last three to six months.

You have been so singularly focused on delivering you know a product project

project keeping things going of course in these unusual times these unexpected

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