#13: Brian Clark—How to Win Big With Content Marketing

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 15 August 2016

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Would you propose on a first date?

Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale.

In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy.

He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free.

Best of all? We get into the specifics of how to transform that trust into sales over time.

If you know it's time to start or improve your content marketing, but you're not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing.

http://buildingastorybrand.com

Transcript

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0:00.0	This interview and the entire Building a StoryBand podcast is brought to you by 5 minute marketing makeover.com.
0:06.0	Three five minute videos that will revolutionize your marketing if you're tired of looking at your website
0:11.0	wondering why browsers are not being converted to
0:13.6	buyers these three five minute videos will help either spell it out or use the
0:18.4	number doesn't matter five minute marketing makeover.com you can also text the word makeover to 72,000 that's
0:24.6	makeover to 7200 and I will send you those free videos this episode is
0:31.3	also brought to you by storybrand dotcom. If you want to attend a live
0:35.1	workshop with your peers with people who are trying to grow their business just like you are,
0:40.1	you can register at storybrand.com.
0:43.0	Welcome to season to season 2 episode 6 of the Building a Story Brand podcast.
0:54.2	J.J.
0:55.2	Yes.
0:56.2	It's really fun to be with you.
0:57.2	As always done.
0:58.2	Well we've got a great interview today.
0:59.5	We're going to be talking about content marketing.
1:01.8	I think a lot of our customers are wondering what do they do with their
1:04.4	website, how do they get more leads, how do they turn those leads and convert them into buyers,
1:10.1	all that kind of stuff. And you hear this this phrase content marketing quite a bit.
1:14.6	What does that mean to you?
1:15.7	For me, content marketing is this idea that a lot of people think, and we talk about this in the
1:20.1	interview, a lot of people think if you just build a great product people will come yeah
	...

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