This is Joe Politzi, co-author of killing marketing,

how innovative businesses are turning marketing cost into profit,

and you are listening to the marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest in the quickly changing field of modern marketing. And now here's your

host Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas

about what's actually working in modern marketing and sales. And don't worry about

taking notes. You can find links to everything linkable in this episode's show notes at marketingbook podcast

which is also where you can sign up for the marketing book podcast newsletter so you

never miss an episode and marketing book podcast dot com is also where you can send me a message

with any comments, suggestions, or recommendations

for the show.

I love hearing from listeners like you from around the world.

I'm also on Twitter, my Twitter handle is marketing book or connect with me on LinkedIn.

My name again is Douglas Burdett.

I respond to every single message I get from listeners. So please introduce yourself. Now let's talk about

you. Yes, you. Whether you realize it or not by listening to the marketing book podcast it says

something about you it says you're probably a lifelong learner always searching for

new ideas in order to be more successful.

So I'd like to tell you about another podcast

...