This is Ryan Holmes, author of the $4 billion tweet, a guide for getting leaders off the social sidelines,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing

field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's

actually working in modern marketing and sales. Don't worry about taking notes, you can

find links to everything linkable in this episode's show notes at marketingbook podcast

dot com which is also where you can sign up for the marketing book

podcast newsletter so you never miss an episode.

This episode of the marketing book podcast is sponsored by Content Marketing World 2017, this September.

I'm going to be there. How about you? Content Marketing World is the one event where you can learn and

network with the best and brightest in the content

marketing industry, including several authors who have been guests on the marketing book

podcast. You will leave the conference with all the materials you need to take a content marketing strategy

back to your team and to implement a content marketing plan that will grow your business.

To register and get the best price, do things. First go to marketingbook podcast.

com and click on the content marketing world banner. Make sure to go through

marketing podcast.com so they'll know I sent you.

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