Why can we even experience a brand?

One way I come at things often is to say,

what's the evolutionary basis

for some of the things that we do?

And this is really important

because our brains evolved in a world

that looked very, very different

than the one that we live in today. Thank you. The Welcome to the future podcast, a show that explores the interesting overlap between design, marketing and business.

I'm Greg Gunn.

This week we have another clubhouse discussion to share with you

and it's all about branding.

In this Q&A, Chris is joined by Christine Loser.

Now, you might remember Christine from an earlier podcast episode.

She teaches marketing and branding and is the head of business at startup school,

The Minerva Project.

And if you have any kind of interest in branding, then save or bookmark this episode,

because you will want to re-listen to it. Now, the purpose of this discussion is to answer the

question, what is a brand? what is branding supposed to do and

can you control your own brand the conversation gets pretty brainy and there are

plenty of SAT words throughout it, but trust me, it is a fascinating discussion.

Christine puts Chris on the spot, which is always entertaining to listen to,

and the two delve deep into the evolution of our brains and culture to try and make sense of the phenomena we call a brand.

...