This is Brian Eisenberg, co-author of Be Like Amazon, even a lemonade stand can do it.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast, which was named by LinkedIn

as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in modern

marketing and sales. Don't worry about taking notes. You can find links to

everything linkable in this episode's show notes at marketingbook podcast

dot com which is also where you can sign up for the marketing book podcast newsletter

so you never miss an episode. This episode of the marketing book podcast is

sponsored by Content Marketing World 2017 this September.

I'm going to be there.

How about you?

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authors who have been guests on the marketing book podcast.

You will leave the conference with all the materials you need to take a content marketing strategy

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To register and get the best price, do two things. First, go to marketingbook podcast.com and click on the content marketing world banner.

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