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SaaS Interviews with CEOs, Startups, Founders

1372 How He Took Net Revenue Churn from 57% to 10% in 12 Months

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 April 2019

⏱️ 16 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

Hello, everyone. My guest today is Matt Dion. He's a technology industry veteran with 24 years

0:07.0

of experience ushering early stage companies through the tricky early adopter and early majority

0:11.1

market phases. He brings proven management and board experience with successful companies

0:14.9

during their early stages. He's now working on a company called Mintent. We'll talk about it

0:19.3

today. Matt, are you ready to take us to the top? Yeah, sounds great. All right. Tell us about the company. What do you guys do

0:25.2

and how do you make money? Yeah, so where what Gartner and Forrester, they categorize it as a content

0:30.7

marketing platform. And essentially, it's a collaborative platform where marketing teams can

0:36.6

come together to plan their

0:38.5

content strategy, produce the content, you know, all the digital content, distribute it, and then

0:44.5

measure the results. And it looks like you're dealing kind of in the enterprise space with CenturyLink

0:48.4

NYU co-star group using you. Yeah. Yeah. I would say kind of the, we're definitely not a good fit for, for tiny businesses,

0:56.9

but the small medium enterprises are sweet spot for sure. So what would you say kind of the average

1:01.4

customer pays you per month without going down every customer cohort? Well, I average order value is 15,000 a

1:08.2

year. Okay, and you only bill annually? Yeah, mostly. Okay, interesting.

1:12.8

All right, let's put all this on the timeline. I want to get kind of more in your head,

1:15.1

and I understand how you came up with this idea. When did you launch the company? What year?

1:18.2

So I'm actually a hired-in CEO. I've been on board for almost two years now. The company was founded

1:24.7

in, you know, six years ago, 2012, got to market 2013, had a decent ramp up for three years.

1:32.4

And then the board of directors decided to make some changes.

1:36.7

And shortly after that, I was hired in.

1:39.0

So kind of towards the end of 2016 to change things up a bit.

1:42.8

Did you come in with a round of an investment or no?

...

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