Hey this is David Mearman Scott. I'm the author of 10 books including the new rules of marketing PR and you are listening to the marketing book podcast.

Welcome to the marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's your

host Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which is named by LinkedIn is one of 10 podcasts

that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at marketing book podcast

dot com which is also where you can sign up for the marketing book

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This episode of the marketing Book Podcast is sponsored by Content

Marketing World 2017 this September.

I'm going to be there. How about you? Content Marketing World is the one

event where you can learn and network with the best and brightest in the content marketing industry,

including several authors who have been guests on the marketing book podcast.

You will leave the conference with all the materials you need to take a content marketing strategy

back to your team and to implement a content marketing plan that will grow your business.

To register and get the best price, do two things. First, go to marketingbook podcast.com

and click on the content marketing world banner.

Make sure to go through marketingbook podcast.com

so they'll know I sent you.

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