I said, you know what? All these law firms believe that we have to have a lawyer as the manager or the co-manager. And why is that?

Welcome to a special edition of the Game Changing Attorney podcast recorded live on the field of Mercedes-Benz Stadium in Atlanta, Georgia at the 2022 Chris Game Changers Summit.

This episode features a fireside chat with the CEO of America's largest injury firm,

John Morgan.

Just because you're a lawyer and it's a law firm doesn't mean that the business side

has to be run by lawyers who, many cases, are not good business people and have other things

to do.

The people, the non-lawyers that work for us, they have one job and that's what they do every

day.

I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc. 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and committed

law firm owners do the same for theirs. In each episode of this podcast, I sit down with innovative

market leaders from the legal industry and beyond to learn from those who thrive in the face of

adversity, challenge the status quo, and define what it means to be a true

game changer. I sat down with John Morgan at this year's Game Changer Summit to discuss how to

differentiate between a good marketing idea versus a bad one, what the law firm of the future

looks like, and how to overcome the greatest threat to your law firm. Competition is the main threat.

Who's going to work harder than you? Who's going to get up every day?

But I think the greatest threat to your business is you. Because people become fat and happy,

...