135. Evolving Your Content to Match your Personality and Message | with Brad Jensen
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 1 June 2020
⏱️ 51 minutes
🧾️ Download transcript
Summary
Brad Jensen or Jacked Jesus, Owner of Key Nutrition, is here for round 3 to discuss all things content. If you haven't been following Brad, he has changed his content strategy to accomplish two main outcomes. One is speaking to his ideal audience more. Two is being more himself and allowing his personality to come across more. If you are a fitness coach, this will be an incredibly important episode for you. Brad has been in the game 10 years and is still evolving so if you're not sure how complex your posts should be or want your personality to come across more, you'll enjoy this episode.
Time Stamps:
(1:00) Brad is a Daddy
(3:25) Brad’s Shift to Being More Himself
(7:00) Content Development and Ideal Client
(28:30) Sharable Content
(31:58) Celebrating Sobriety
(49:45) Where to Find Brad
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Follow Brad (and Sheena) on Instagram!
Episode #40: From Heroine to Hero and The Keys to Triumph with Brad Jensen
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Transcript
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| 0:00.0 | All right, guys. Welcome back to the flow state of mind podcast. We're here with Jack to Jesus. |
| 0:03.5 | I knew you were going to say that. No, we're here with our good friend Brad Jensen, Aaron and I. |
| 0:08.3 | So Brad, who you guys, a lot of you probably know, he's been on the podcast he's a soon to be father 19 days away from from gifting life to this earth and man a kid from brad i just |
| 0:26.2 | can't wait to see what that kid's like so brad's just a uh funny human man a very smart a very |
| 0:31.5 | wise business owner too runs a very successful seven-figure nutrition coaching business in |
| 0:35.7 | utah and he is a just very wise spiritual |
| 0:39.0 | dude who also has gone through a lot of shit. You guys have heard his story. If you have, |
| 0:43.4 | if you have not, I'm definitely going to link the first episode we did with Brad, just to talk |
| 0:46.5 | about his sobriety journey. Something I do want to touch on some of this episode. But Brad, man, |
| 0:50.0 | how are you, dude? Fill us in. Dude, I'm good. That was a great introduction. You can call me Jesus. I'm sorry. |
| 0:56.3 | I'm not sure, but I'm good, man. Life is good. By the time this airs, I'll probably, |
| 1:03.0 | hopefully I'm still around because I haven't gave up on life that I don't know how to be a father |
| 1:08.6 | because I'll probably have a kid by the time this airs I don't know what it's going to so super excited for that never thought that would come |
| 1:14.9 | um you know my wife had to go through two rounds of IVF and I didn't really ever think it was |
| 1:22.4 | in the cards for me yeah I'm to have kids and so turns out being super irresponsible with like androgens |
| 1:30.6 | when you're 16 and then all through your 20s like apparently you can still like get enough |
| 1:35.0 | of that to have a kid you know through a petri dish so that was exciting we're very likely going to |
| 1:40.7 | have to follow in those same footsteps man so I'll be reaching out to you for advice. |
| 1:48.9 | Yeah. Yeah. It was her and me. So it was like double whammy. Yeah. How long did that process take? |
| 1:54.9 | God, it felt like six years. I think it was like six months. So between the two rounds. Yeah. |
| 2:01.8 | It was brutal. That was, that was hard. IDF is tough. But the first round actually wasn't. |
| 2:04.0 | It was very unifying for me and her. |
... |
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